Assignement 5

Viral Advertising


Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses.( wikipedia)

this gives us an idea of what Viral advertizing is about. actually i agree with Mr Matt Golding when he said that "viral adverts only work if they are genuinely interesting enough for people to want to pass on." which means that people would not accept to watch the Viral add if they are not really interested in it.
personally, i got pumped many times by the viral adds when i serf the net, but i usually close the window; however, when i feel interested by a specific add, then i enjoy watching it.
i think the Viral advertising will be very promoted in the future because in my opinion, companies will start to compete each other and try to produce sometyhing original and unique using creativity and modern teckniques.
I think one should start a start up in Viral advertizing in Morocco because first it is not common in Morocco
second because more and more Moroccans are using the net
and Third, because there is not potential competition.

4th Assignement

i analysed the add of United colours of Benetton based on the four consumer characteristics.

Behaviorgraphics:
as the Title shows, behaviorgraphics has to do with information about audience behavior based on either online research activity or past prchase behavior. in this add, it is clear that the marketers target the segment of teenagers and that is based on the past purchase behavior.

Psychographics:
as the title shows, this deals with the psychology of the consumer, and more specifically, it captures aspects of consumer attitude, value and motivation.
in this add the Marketers could target the consumers based on their wearing style and the king of product they own.

geodemographics:
the marketers targeted in this add teenegers from western cultures, since they are using sexual connotations and scenes in their add.

demographics:
this add targets tennagers withing the age of 14 TO 20 i would say, and also belonging to the middle up to a high social status.

sophia nike add

nike add